Nike deal ends 17-year Adidas era
Beşiktaş have signed a new kit sponsorship deal with Nike, officially ending a 17-year partnership with Adidas (2) (4). The club announced the agreement, which covers all football teams, marking a major commercial shift as the new season approaches. No financial details have been disclosed yet.
Italiano eyes former Bologna player
Vincenzo Italiano wants to bring a former player of his from Bologna to Beşiktaş (3). The new head coach has made the move a personal priority as he begins shaping the squad for the 2026-27 campaign. No name has surfaced yet, but the connection to his old club is clear, and the board are expected to pursue the target with his approval.
Fan reactions
The Nike deal has split the fanbase. Some supporters are excited for a fresh look, but plenty of others are skeptical about leaving Adidas behind after nearly two decades. The design direction under Nike is the big talking point. See the discussion
