No Champions League for the first time since 2013
Juventus lost 0–2 to Fiorentina on Matchday 37, then drew 2–2 with FC Turin on Matchday 38, and the math is brutal: no Champions League football for the first time since 2012/13, excluding the 2022/23 UEFA ban (3). It is the kind of failure that shakes everything, status, finances, pulling power in the market. The club now carries the highest debt in Serie A and faces a genuine reckoning (3).
Atletico want €40m for Sørloth, your offer was rejected
Juventus offered €22 million for Alexander Sørloth. Atletico Madrid said no and set their price at €40 million (5) (6). That gap is not small, and negotiations look stalled. With Dusan Vlahovic linked to a free transfer to Chelsea (2), the striker situation is getting urgent.
Brahim Díaz wants to stay at Real Madrid
Juventus are pushing to sign Brahim Díaz, but Real Madrid have no intention of selling and the player himself wants to fight for his place under José Mourinho (4). Unless the club changes its stance, Brahim stays in Madrid. Fabrizio Romano reports the same: the player is not budging.
Arsenal came for Kenan Yıldız. Juventus said no.
Arsenal, the reigning Premier League champions, made an official enquiry for Kenan Yıldız. Juventus informed them in no uncertain terms that the 21-year-old Turkish international is not for sale (7). That is one battle you won this week.
Good news: injured fan discharged from hospital
The Juventus supporter injured at the derby has been discharged from hospital. "I'm fine but I don't remember anything," he told reporters (1). A small moment of relief in a tough stretch.
Fan reactions
The mood is heavy. Most of the conversation has shifted away from last season's collapse and toward the transfer window, specifically the Brahim Díaz impasse. Fans are frustrated that a top target seems unwilling to push for the move, and there is a sense that the club's negotiating power has taken a hit without Champions League football to offer. Read more on r/soccer.
