Bosnia's World Cup match breaks US viewership record with 24.4 million

The United States' Round of 32 clash with Bosnia-Herzegovina at the 2026 World Cup just became the most-watched English-language football broadcast of all time, pulling over 24.4 million viewers (1). It is a staggering number that shatters every previous record for the sport on American television, and your team was on the other side of it. The match marked the start of the knockout stage for both nations, with the American audience showing up in numbers no one predicted.