Trendyol's World Cup accessibility project for Turkey fans

While the on-pitch talk in Turkey is dominated by the 2–0 defeat to Australia and the heat on Vincenzo Montella, the national team's main sponsor is pushing a different kind of story. Trendyol is launching an accessibility project aimed at visually impaired fans during the 2026 World Cup, bringing audio-described match experiences and accessible digital content to supporters following the campaign from home (1). It is a rare positive thread around a squad that, right now, has no points in Group D and a difficult date with Paraguay next.